{"id":988865,"date":"2025-02-19T13:14:00","date_gmt":"2025-02-19T13:14:00","guid":{"rendered":"https:\/\/asvaluation.com\/acercadeas\/team\/"},"modified":"2026-04-16T16:51:29","modified_gmt":"2026-04-16T16:51:29","slug":"team","status":"publish","type":"page","link":"https:\/\/asvaluation.com\/en\/about\/team\/","title":{"rendered":"Team"},"content":{"rendered":"\t\t
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Our team<\/span> of asset valuation experts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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At as.valuation<\/strong>, the client and their quantitative and qualitative benefits are at the heart of everything we do.<\/p>

Our experience and rigorous methodology guarantee accurate, transparent results tailored to your strategic needs.<\/p>

We build collaborative relationships founded on trust, continuous improvement, and technical and market excellence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Internal Coordination and Administration<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Manuel Mir\u00f3<\/strong><\/p>\n

Internal coordination of contracting and representation matters.<\/p>\n

Expert with 25 years of experience in contracting and legal representation.<\/p>\n

He has worked in various legal and tax advisory firms.<\/p>\n

He has been a representative of various foundations and social entities.<\/p>\n

Law Degree from the University of Barcelona.<\/p>\n

Speaks Spanish, Catalan, and English.<\/p>\n

Dolores Contreras<\/strong><\/p>\n

    \n
  • Expert in cost and expense control<\/li>\n
  • Extensive experience in management in the public and private administration<\/li>\n
  • Degree in Administration<\/li>\n
  • Speaks Spanish, Catalan, and English<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Director<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Patxi Asensio<\/strong><\/p>

    Director of as.valuation<\/strong>.<\/p>

    He has valued and planned more than 720 cases of tangible assets, intangible assets, business models, and investments. These ranges include companies, services, patents, trademarks, contracts, and rights of all sizes and sectors.<\/p>

    25 years of experience in analysis, valuation, negotiation, industrial relations, and relations with private and institutional investors.<\/p>

    PROFESSIONAL EXPERIENCE<\/strong><\/p>

    Valuation expert for transactions and market operations:<\/strong><\/p>

    • Reasonable value estimation for balance sheet integration including impairment testing<\/li>
    • Reports as an independent expert for the Commercial Registry and Chambers of Commerce<\/li>
    • Reports as an independent expert of opinion and fairness (CNMV, CNMC, CMT, auditors, financial institutions, investors)<\/li>
    • Transaction price reports for all types of assets for partner contributions and capital increases<\/li>
    • Due Diligence reports in investment and divestment operations in assets of all types<\/li>
    • Valuation and validation reports for traditional and technology-based business models<\/li>
    • IBR reports for redefinition of businesses, assets, and liabilities<\/li>
    • Team and workforce redefinition reports<\/li>
    • Intellectual Property valuation reports for investment and negotiation processes<\/li>
    • Damages and Loss of Earnings reports in commercial and civil situations<\/li>
    • Competition and Damages reports \u2013 \u201cAntitrust\u201d<\/li>
    • Valuation report of inheritances and rights<\/li>
    • Forensic and expert valuation reports of assets for judicial litigation in public justice (Courts, Supreme Court) and private (Arbitration Tribunals, Mediation Institutions)<\/li>
    • Independent expert report for public and private justice entities and tribunals<\/li>
    • Tangible and intangible asset reports including expertise in tangible collectible goods (works of art), intrinsic value valuation, and adaptation to accounting systems<\/li>
    • Agricultural operation expert reports for presentation to public and private bodies and financing procurement<\/li>
    • Expert reports on risks in industrial investments and their public and private financing<\/li><\/ul>

      EXTENSIVE EXPERIENCE IN:<\/strong><\/p>

      • Relations with industrial, financial, and institutional investors for start-up, growth, and business diversification processes<\/li>
      • Asset valuation in listed and unlisted markets<\/li>
      • Risk valuation in investment processes<\/li>
      • Debt and financing structure valuation for investment projects<\/li>
      • Debt market and management: debt restructurings and refloatations \u2013 insolvency and non-insolvency \u2013 of companies<\/li>
      • Intellectual Property valuation in international markets<\/li>
      • Management of international joint ventures<\/li>
      • Independent expert in forensic activity in:
        • Civil and Commercial Courts in Spain and Italy<\/li>
        • Labor Courts in Spain<\/li>
        • Arbitration Tribunals and Commercial and Industrial Mediation processes in Spain, France, Italy, Germany, and the UK<\/li><\/ul><\/li><\/ul>

          INTERNATIONAL EXPERIENCE<\/strong><\/p>

          In various countries with clients and investment and development projects for tangible and intangible assets, including relations with investors and capital markets<\/p>

          CURRENT AND PREVIOUS TRACK RECORD<\/strong><\/p>

          • Direction of the company as.valuation<\/strong>, specialists in:
            • Valuation services for tangible assets, intangible assets, business models in investments<\/li>
            • Relations with investors<\/li><\/ul><\/li>
            • Direction of Iberia Capital-as agency for the development of Investor Relations and Financial Communication business<\/li>
            • He was responsible for investment projects at Orb-Grup in London for clients such as Hitachi and Chubb<\/li>
            • He was an analyst and project director for company and investment valuation at CM-Europraxis with clients such as Telepizza, Kodak, and ABB<\/li>
            • He was an analyst of companies and investments for \u201cmiddle-up market\u201d companies in Spain and Portugal at IQS<\/li>
            • Former business development director of the joint venture Intercon-Fitch R.S. Design Consultants with national and international clients<\/li>
            • Former business director of Main Imagen Global Corporativa with clients such as Deutsche Bank, Caja Murcia, Bancaja, Iberia, and BNP<\/li>
            • Former business development and export director of Togi Natural Stone with clients such as Wereldhave, Adco, FCC, Dragados, and UPC<\/li>
            • He was a member of the economic and technical control team of the cultural investment of the 1992 Olympic Games in Barcelona<\/li>
            • He was a member of the Design and Investment Management team at Dragados Industrial for energy sector clients such as Statoil (Denmark), Adco (UAE), IQA, Shell, and Repsol in Spain<\/li><\/ul>

              SPECIALTIES AND MEMBERSHIPS<\/strong><\/p>

              • REFOR<\/strong> Specialist in company and trademark valuation by the Register of Forensic Economists<\/li>
              • REFOR<\/strong> Expert in real estate asset valuation by the Register of Forensic Economists<\/li>
              • ESADE<\/strong> Faculty of Law. Specialist in arbitration technique<\/li>
              • ESADE<\/strong> Business Faculty. International Stock Markets<\/li>
              • UOC<\/strong> Master\u2019s in Innovation and Digital Transformation<\/li>
              • UA\/SPC<\/strong> University of Alcal\u00e1 \/ San Pablo CEU University. Specialist in Civil and Commercial Mediation registered with the Spanish Ministry of Justice<\/li>
              • UdLL<\/strong> University of Lleida. Judicial Expert<\/li>
              • UdLL<\/strong> University of Lleida. Expert-Labor Auditor<\/li>
              • UdLL<\/strong> Asset Manager<\/li>
              • AEPJMA<\/strong> Member of the Spanish Association of Judicial Experts and Arbitration Mediators and of the ELI \u2013 European Law Institute<\/li>
              • ECONOMIST<\/strong> Member No. 1,503. Listed in various national colleges<\/li><\/ul>

                LECTURES AND PUBLICATIONS<\/strong><\/p>

                Designer and speaker at investment\/asset, service, company, and trademark valuation workshops for Business Organizations (Pimem, Cepta-Fomento, Guild of Hospitality and Catering of Catalonia, Guild of Hoteliers of Barcelona), Business Schools and Universities (UAB, Escola Sert de Arquitectura), Professional Colleges (College of Architects of Catalonia, College of Engineers, College of Economists), Investment Forums (RC Negocios), and State Governments (Government of Spain) and Regional Governments (Government of the Canary Islands, Generalitat de Catalunya, Junta de Andaluc\u00eda, Government of the Balearic Islands, Basque Government)<\/p>

                Author of the text \u201cThe valuation of partner contributions\u201d. Mercantile Yearbook. Editorial Sep\u00edn<\/p>

                Author of various technical articles on asset valuation<\/p>

                EDUCATION<\/strong><\/p>

                • Industrial Designer \u2013 IADE \u2013 University of Alcal\u00e1 de Henares. Corporate Image Specialty<\/li>
                • Degree in Market Research and Marketing \u2013 UOC<\/li>
                • Executive Business Administration \u2013 CIM \u2013 ESIC<\/li>
                • Master\u2019s in Innovation and Digital Transformation \u2013 UOC<\/li><\/ul>

                  LANGUAGES<\/strong><\/p>

                  Speaks Spanish, Catalan, English, and Italian<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                  Dolores Luna<\/strong><\/p>

                  Associate Director of as.valuation<\/strong> in accounting with the public sector as a chief economist responsible for planning and account performance in the Economic Services of a municipality with a population of over 200,000 inhabitants.<\/p>

                  Previously she worked as Controller at LEISURE & GAMING CO.- GRUPO CIRSA
                  Postgraduate in Accounting, Internal Control and Public Auditing (AMC)
                  Postgraduate in Public Auditing (EAPC)
                  Degree in Business Administration and Management (UOC)
                  Diploma in Business Sciences \u2013 Specialist in Internal Control E.U.E.E., (UAB)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                  Catalina E. Hidalgo<\/strong><\/p>\n

                    \n
                  • Expert in marketing and corporate and brand communication.<\/li>\n
                  • She has worked for brands of all sectors and sizes in the strategic planning of their communication and marketing.<\/li>\n
                  • Degree in Communication.<\/li>\n
                  • Speaks Spanish, Catalan, and English.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                    IT & AI & Data Operations Director<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                    Crist\u00f3bal Mora<\/strong><\/p>\n

                    Digital Transformation.<\/p>\n

                    Founder of TF, a company developing Virtual Reality, Augmented Reality, and Immersive Technology applications for various sectors, with clients such as Camper and the Balearic Government.<\/p>\n

                    He has been responsible for:<\/p>\n

                      \n
                    • Project Manager HR at HotelBeds (HBX Group).<\/li>\n
                    • Information Manager at Meli\u00e1 and Head of CSR at Meli\u00e1.<\/li>\n
                    • Head of Internal Communication at Spanair.<\/li>\n
                    • Web Project Manager EMEA at IBM GmbH.<\/li>\n<\/ul>\n

                      Higher Degree in Tourism from the UIB.<\/p>\n

                      Speaks Spanish, Catalan, English, German, and Swedish.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                      Alberto Rodriguez<\/strong><\/p>\n

                        \n
                      • Associate of as.valuation<\/strong>.<\/li>\n
                      • Expert in banking and investment banking.<\/li>\n
                      • He was regional director of Banco de Madrid and Bankia for 30 years.<\/li>\n
                      • Diploma in Economic Sciences and in Business Administration and Management from UNAV.<\/li>\n
                      • Speaks Spanish, Mallorcan, and English.<\/li>\n<\/ul>\n

                        Fernando Estrada<\/strong><\/p>\n

                          \n
                        • Associate of as.valuation<\/strong>.<\/li>\n
                        • Expert in trend analysis and market data management at Proa Group.<\/li>\n
                        • Previously he was Revenue Management at Allfunds Bank.<\/li>\n
                        • He has been product manager at Diario de Pamplona, MetLife, and Getir.<\/li>\n
                        • Master\u2019s in Marketing Management and Commercial Management at ESIC.<\/li>\n
                        • Degree in Business Administration and Management from UNAV.<\/li>\n
                        • Speaks Spanish, Mallorcan, and English.<\/li>\n<\/ul>\n

                          Guzman Concejo<\/strong><\/p>\n

                            \n
                          • Director of as.valuation<\/strong>.<\/li>\n
                          • Businessman in the winter sports, tourism, and education sectors.<\/li>\n
                          • Director of a ski school at a resort.<\/li>\n
                          • Specialist in statistical\/biostatistical analysis.<\/li>\n
                          • 20 years of experience in statistical analysis regulations and definition of scenario probability.<\/li>\n
                          • UOV. University of Oviedo. Biologist.<\/li>\n
                          • UMA. University of Madrid. Master in Business Environmental Management.<\/li>\n
                          • Speaks Spanish, English, and French.<\/li>\n<\/ul>\n

                            Jordi Prats<\/strong><\/p>\n

                              \n
                            • Associate expert in Venture Capital, Mergers & Acquisitions, and Assets to Market at as.valuation<\/strong>.<\/li>\n
                            • Specialist advisor in capital markets and transactions.<\/li>\n
                            • Specialist in relations with private investors and family offices.<\/li>\n
                            • Specialist in investments in small cap and middle-up segment companies.<\/li>\n
                            • Member of various Boards of Directors.<\/li>\n
                            • He was General Manager of the Venture Capital Company Reus Capital de Negocis SCR RC, S.A.<\/li>\n
                            • He was Controller of the multinational United Technologies Automotive and Lear Corporation.<\/li>\n
                            • Previously he held the position of Head of Administration at Albright & Wilson Ltd.<\/li>\n
                            • He is a promoter and director of various Private and Semi-Public Investment Forums.<\/li>\n
                            • PDD from IESE. University of Navarra.<\/li>\n
                            • Speaks Spanish, English, and Catalan.<\/li>\n<\/ul>\n

                              Rafael Escanez<\/strong><\/p>\n

                                \n
                              • Director of as.valuation<\/strong>.<\/li>\n
                              • Expert in business development and marketing aspects of investment operations in the chemical, pharmaceutical, and electric mobility sectors.<\/li>\n
                              • He was business manager at Advisum Group for national and international clients.<\/li>\n
                              • He collaborates with various operators within the international Private Equity segment.<\/li>\n
                              • Previously he was Export Director of Continental Bakeries, Business Development Director of Zobele Group, and Sales Director of Bahlsen.<\/li>\n
                              • Senior Chemical Engineer from Imperial College London.<\/li>\n
                              • Master\u2019s in General Management from IESE.<\/li>\n
                              • Speaks Spanish, English, and German.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                                Francina Bou<\/strong><\/p>\n

                                Associate of as.valuation<\/strong> in human resources with 15 years of experience in environmental, industrial, and multinational companies.<\/p>\n

                                Specialized in selection, training, development, and management of human resources policies, compensation, and personnel administration, relations with works councils, and definition of professional profiles.<\/p>\n

                                Previously she has worked as:<\/p>\n

                                  \n
                                • HR consultant-trainer, judicial expert, and private psychoanalytic therapist.<\/li>\n
                                • Financial agent at entities such as Barclays and Deutsche Bank.<\/li>\n
                                • HR Director at Derypol S.A.<\/li>\n
                                • HR Technician at Johnson Controls, Eurosit, Grupo Eulen, and Kl\u00f6ckner Moeller.<\/li>\n<\/ul>\n

                                  Degree in Psychology (UAB, 1995).
                                  Master\u2019s in Human Resources Management and Labor Relations (UPF).
                                  Master\u2019s in Real Estate Advisory, Management, and Promotion (UB, 2018).
                                  Expert in forensic psychology accredited by the Official College of Psychologists of Catalonia.<\/p>\n

                                  Cori Pellicer<\/strong><\/p>\n

                                  Associate expert in Capital Markets and Business Development at as.valuation<\/strong>.<\/p>\n

                                  Founding partner of IR Capital, a company specialized in advising CEOs of small and medium-sized enterprises on matters related to the investor market, both private and listed.<\/p>\n

                                  She has coordinated IPOs globally and corporate access (investor recruitment) for companies such as Home Meal (Nostrum), Agile Content, Fluidra, eDreams, Ibercom, Mas M\u00f3vil, and Sareb.<\/p>\n

                                  Previously, for 14 years, she was Director of Investor and Shareholder Relations, Regulatory Compliance, Communication, and CSR for companies such as Abertis (Ibex 35), Service Point Solutions (Ibex SC), and Fluidra (Ibex SC).<\/p>\n

                                  Previously she acted as Head of Capital Markets at Bankinter (Madrid, 1994-1996).
                                  She worked in the Corporate Banking area of Deutsche Bank (Frankfurt \u2013 Barcelona, 1997-1998).
                                  Degree in Economics and Business Sciences from the University of Barcelona (1994).
                                  Postgraduate in Finance from IEF (1995).
                                  Derivative Operator and Financial Analyst title IEF (1998).
                                  Corporate Communication and Social Media courses (ESIC \/ Burson Masteller) (2008-2010).<\/p>\n

                                  Speaks Castilian, Catalan, and English (Advanced British Council level) and French (intermediate ESADE level).<\/p>\n

                                  Jes\u00fas Garc\u00eda<\/strong><\/p>\n

                                    \n
                                  • Associate Director of as.valuation<\/strong>.<\/li>\n
                                  • Former business development director of Benito Monjard\u00edn Agencia de Valores.<\/li>\n
                                  • Former business director of Deutsche Bank and Bankpyme in Valencia.<\/li>\n
                                  • Specialist in risk coverage, equities, and wealth management.<\/li>\n
                                  • Specialist in international trade and export.<\/li>\n
                                  • Business Administration \/ Law Degree from the University of Valencia.<\/li>\n
                                  • Master\u2019s in Commercial and Marketing Management from ESIC.<\/li>\n
                                  • Speaks Spanish, Valencian, and English.<\/li>\n<\/ul>\n

                                    Jaume P\u00e9rez<\/strong><\/p>\n

                                      \n
                                    • Associate Director of as.valuation<\/strong>.<\/li>\n
                                    • Project director for state services of the UAE Government.<\/li>\n
                                    • Former assistance director for SCT and Adif.<\/li>\n
                                    • Former services director at Stachys.<\/li>\n
                                    • Specialist in logistics \/ urban planning \/ facilities and maintenance.<\/li>\n
                                    • Expert in statistics and industrial and service processes.<\/li>\n
                                    • Civil Engineer from the UPC.<\/li>\n
                                    • Postgraduate in Industrial Organization from the UPC.<\/li>\n
                                    • Postgraduate in Finance and Public Investments.<\/li>\n
                                    • Speaks Spanish, Catalan, and English.<\/li>\n<\/ul>\n

                                      Carlo Salzani<\/strong><\/p>\n

                                        \n
                                      • Associate Director of as.valuation<\/strong>.<\/li>\n
                                      • Project manager at Accenture\/Coritel for clients such as BBVA and Banco Sabadell.<\/li>\n
                                      • Degree in Mathematics and Philosophy and Letters.<\/li>\n
                                      • PhD in Comparative Literatures from Monash University-Australia.<\/li>\n
                                      • Speaks Italian, Spanish, Catalan, French, and Japanese.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                                        Nuestro equipo de expertos globales en valoraci\u00f3n de activos En as.valuation, el cliente y sus beneficios cuantitativos y cualitativos est\u00e1n en el centro de todo lo que hacemos. Nuestra experiencia y metodolog\u00eda rigurosa garantizan resultados precisos, transparentes y adaptados a sus necesidades estrat\u00e9gicas. Construimos relaciones de colaboraci\u00f3n, fundamentadas en la confianza, la mejora continua y…<\/p>\n","protected":false},"author":1,"featured_media":988892,"parent":988862,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-988865","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/asvaluation.com\/en\/wp-json\/wp\/v2\/pages\/988865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asvaluation.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/asvaluation.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/asvaluation.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asvaluation.com\/en\/wp-json\/wp\/v2\/comments?post=988865"}],"version-history":[{"count":1,"href":"https:\/\/asvaluation.com\/en\/wp-json\/wp\/v2\/pages\/988865\/revisions"}],"predecessor-version":[{"id":988893,"href":"https:\/\/asvaluation.com\/en\/wp-json\/wp\/v2\/pages\/988865\/revisions\/988893"}],"up":[{"embeddable":true,"href":"https:\/\/asvaluation.com\/en\/wp-json\/wp\/v2\/pages\/988862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asvaluation.com\/en\/wp-json\/wp\/v2\/media\/988892"}],"wp:attachment":[{"href":"https:\/\/asvaluation.com\/en\/wp-json\/wp\/v2\/media?parent=988865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}